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  • What major product cycles will meaningfully impact your sales over the next planning period?
  • Describe what factors around sales and profitability that can you impact, and which are out of your control?
  • What major (if any) developments in the industry can have an impact?
  • The price of your product is $x, why not $x + 10%. How did you come up with that price?
  • To what extent do you include the sustainability angle when it comes to pricing strategy