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A key aspect in how we view strong sustainability practices is to ‘invest ESG positively’. By that we mean to not merely exclude companies that on some rating or another are rated poorly, but to actually select the companies that we deem to have business models that benefit the most from the increased focus on sustainability in all aspects. One example could be a renewable power operator (Brookfield Renewable), another could be a company with (verified) outstanding employee practices leading to a competitive advantage (Markel). A third example might be a company with outstanding client reputation, earned over decades of built trust (Shimano).